Get into it), Oliver’s larger point seems be cereal’s lack of prominence and innovation as the years go on. While Last Week Tonight is taking Sunday off for the Memorial Day holiday, John Oliver still took the time to film an impassioned rant against that most grievous of social ills: cereal not new or flashy enough. Girl Scouts Thin Mints cereal? Today is yours.’ What?!” In the hopes of inspiring Cheerios to do better, or at least, more, Oliver issues a challenge: he’ll donate $25,000 to a charity chosen by Cheerios if they “simply use their official account to tweet, ‘Fuck you,’” even bumping up the offer to $50,000 if they direct the tweet to a non-famous random user. Related

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Tags: While the cornucopia of sugary depravity at your local grocery store will reassure you that, yes, there are a ton of new cereals (Nilla Banana Pudding cereal? Cereal has become lazy, he asserts. Truly, it’s an offer they absolutely can’t accept. “They deliver empty nonsense like, ‘Good morning! “They’ve submitted to the worst, toothless impulses that dominate positivity Twitter,” he declares, while revealing the heart-healthy oat cereal’s saccharine social media presence. And he’s pointing his finger at the Cheerios Twitter account as a prime culprit.